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<p class="Default"><span style="font-size:10.0pt">Date: February 27, 2018 <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Title: <b>Web Content Specialist
</b><o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Position Number: 861 <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Hours: 40 hours/52 weeks <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Annual Compensation: Meet and Confer, Grade 13, $47,951
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Reports to: Director of Communications
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Posting closes: March 13, 2018 <o:p>
</o:p></span></p>
<p class="Default"><span style="font-size:13.0pt;font-family:"Segoe UI Light",sans-serif">SUMMARY
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">The web content specialist is responsible for curating and managing content for the college’s website (grcc.edu). Primary responsibilities include the creation and editing of website copy to account for accuracy,
audience, style and tone of messaging in accordance with GRCC Brand Standards; ensuring accessibility standards are met; assisting with website user training, which includes, but is not limited to, advising the Drupal user educational process and identifying
checks and balances; working as a member of the cross-departmental team that is managing the evolution of the website; acting as the liaison between the communications department and the college regarding website content work, as well as managing documentation
of that work. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:13.0pt;font-family:"Segoe UI Light",sans-serif">ESSENTIAL JOB FUNCTIONS
</span><span style="font-size:13.0pt"><o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Manage the communications department content management system.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Plan web content goals with departments and web editors.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Track content success using analytics.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Advise and assist college departments with copywriting, editing and proofreading web page content in accordance with GRCC brand standards.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Write web page copy. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Serve as the liaison between the communications department and college departments with regard to web page content updates.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Maintain schedule of web page content updates.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Create communications to the college community regarding web content publishing guidelines and standards.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Manage and administer website content approval processes.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Schedule and facilitate web editor training.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Create supplementary training material as needed.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Collaborate on web content development projects (including, but not limited to, copy, photography and video).
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Oversee website analytics, using reports to guide the content redesign processes.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Support the director of communications in the development and implementation of web content policies.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Assist the director of communications in implementation of administrative priorities – with regard to accessibility, aesthetic, editorial, and marketing objectives – for GRCC’s web presence to ensure accurate
and professional representation of the college. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Participate as a member of the team managing the evolution of the college’s website (collaborative team includes communications, admissions and enrollment, and IT departments).
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Pull and analyze reports on website data as needed.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Use Siteimprove to analyze website readability, quality assurance, and ADA compliance.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Assist web editors with Siteimprove reports.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Manage web editor permissions for more than 100 web editors.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Plan document accessibility training for web editors, staff and faculty.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Facilitate document accessibility training.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Check and remediate documents for accessibility as needed.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Assist IT in implementing processes around document accessibility training.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Ensure all website content is in compliance with federal ADA regulations.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Stay updated on federal regulations surrounding ADA compliance.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Research and implement long-term solutions related to website accessibility and design.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Assist IT with TeamDynamix ticketing system, managing web content-related tickets.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Manage the college editorial style guide.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Lead website redesign efforts with a focus on UX/UI.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Conduct focus groups to test website usability and research user needs.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Act as website product owner in the absence of a Communications director, making key decisions on the content migration processes.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Monitor and report on IT’s website development efforts.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Represent the department on college teams, as needed.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Regular attendance during normal scheduled hours is required. Being present is essential for serving customers and performing the essential functions of this position.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Other duties as assigned by Director of Communications.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:13.0pt;font-family:"Segoe UI Light",sans-serif">JOB SPECIFICATIONS
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Education
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt;font-family:"Segoe UI Light",sans-serif">−
</span><span style="font-size:10.0pt">Bachelor’s degree in marketing, public relations or a communications-related field required.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Experience
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt;font-family:"Segoe UI Light",sans-serif">−
</span><span style="font-size:10.0pt">Minimum of 3-5 years’ relevant experience in a communications-related role, with demonstrated success managing web pages.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Prior experience in a higher education setting desired.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Skills
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt;font-family:"Segoe UI Light",sans-serif">−
</span><span style="font-size:10.0pt">Advanced copywriting skills. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Ability to work within a content management system, Drupal preferred.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Excellent oral/written communication and interpersonal skills.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Proficiency in Adobe Creative Suites and Microsoft Office.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Experience in website development using an information architecture approach.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− General understanding of how website style sheets and templates function.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Ability to work under pressure to meet deadlines.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Ability to adapt and work in a team-based, collaborative environment.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Strong organizational skills to manage multiple projects at one time.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Proven analytical and problem-solving abilities.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default" style="page-break-before:always"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Willingness to learn new skills by practicing quality improvement.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− High level of creativity, energy, enthusiasm and motivation.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Must possess initiative and be able to work independently.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Ability to use good judgment when handling confidential, or sensitive, college material.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Mental Demands
</span><span style="font-size:11.5pt"><o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Must be able to communicate effectively and efficiently both verbally and in writing.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Must be able to effectively manage high stress issues and concerns.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Must be comfortable with public speaking.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Physical Demands
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt;font-family:"Segoe UI Light",sans-serif">−
</span><span style="font-size:10.0pt">The position requires long periods of sitting, standing, reading and writing, listening and speaking.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">− Must be able to lift up to 20 pounds.
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:11.5pt;font-family:"Segoe UI Light",sans-serif">Working Conditions
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt;font-family:"Segoe UI Light",sans-serif">−
</span><span style="font-size:10.0pt">Office/desk work. <o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
<p class="Default"><span style="font-size:13.0pt;font-family:"Segoe UI Light",sans-serif">METHOD OF APPLICATION
<o:p></o:p></span></p>
<p class="Default"><span style="font-size:10.0pt">Grand Rapids Community College is only accepting online applications for this position. Please apply at https://www.grcc.edu/jobs. Submit a cover letter and resume in one document. Application instructions including
how to upload attachments can be found here. </span><span style="font-size:9.5pt">The opportunity to apply for this position will close on
<b>March 13, 2018, at 11:59 PM ET</b></span><span style="font-size:10.0pt">. Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an Equal Opportunity Employer.
<o:p></o:p></span></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt">Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational
and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran
status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs,
activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The College will not tolerate any form
of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.</span></i><o:p></o:p></p>
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